How to Attract and Retain the Best Talent With Your L&D Offering

10/01/2025

The Great Resignation, aka the Great Reshuffle or the Big Quit, is real, and employees have been leaving for greener pastures for a few years now.

Zety's recent survey of over 900 American workers provided valuable insights into the trend. Per the study, the younger crowd has been leading the way, with 56% of employees aged 38 and younger bowing out in 2021. The top two reasons for employees throwing in the towel are low salaries and limited career development opportunities.

This article explores professional development and why it is crucial for employee acquisition and retention.

L&D's Role in Attracting and Retaining Top Talent

Zety's survey showed that career growth prospects were among the top draws for employees when joining a new organization. This LinkedIn survey showed 56% of companies find it hard to retain top-performing and high-potential workers due to a lack of advancement opportunities.

LinkedIn's 2022 Workplace Learning Report also tells us that employees' top motivations to learn are linked to their career goals. They are more inclined to seek learning opportunities that will help them get promoted or take steps to further their careers.

Employees want to grow within their organizations not just for greater financial stability but also to enjoy a sense of purpose within their roles. They want to do meaningful work that they enjoy and feel excited about.

Workplace training is an excellent way to help employees take their skills to the next level and achieve self-actualization in the workplace.

This is why business leaders and HR managers must develop robust learning and development (L&D) opportunities—employees will want to remain in the company if there is room for them to grow. This will also help attract fresh, high-performing talent that, in turn, promotes all-around organizational development.

How To Attract Top Talent With L&D Opportunities

Here are some simple strategies to bring in new blood to your organization with workplace learning and development opportunities:

  • Develop an organizational reputation that values L&D and provides seminars, job fairs, microsites, and other career development options.
  • On your website or social media channels, share success stories of how your L&D program has benefited your employees.
  • Be transparent about learning and development opportunities in job postings and interviews. Talk to candidates about their L&D needs and how you can help them with their career goals.

How To Retain Top Talent With L&D Opportunities

  • Encourage employees to create and follow their career development plans.
  • Offer learning content and resources that all employees can easily access.
  • Encourage employees to keep learning with incentives like gifts, bonuses, public recognition, retreats, and memberships.
  • Trust employees with challenging and fun projects.
  • Regularly provide constructive feedback to help employees grow and improve.

Final Thoughts

Building an organizational culture that prizes and promotes learning is critical for companies to attract and retain high-performing talent.

Book a demo with us to learn how to create a learning culture in your company. We offer various digital learning programs and resources for workplaces that you can leverage for your needs.

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